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Prepared for Northland Investment Corporation

THEA is live.
Your portfolio is next.

Fyrefit turns amenity space into resident retention and differentiation — programming, recovery, events, and a resident app, operated turnkey. It’s running at THEA at Metropolis today. Here’s the blueprint to bring it to the rest of Northland.

THEA at Metropolis

The Flagship · Live

THEA at Metropolis

685 residences, 59 stories, in the heart of DTLA’s Metropolis. Fyrefit operates the wellness experience on site — weekly classes, recovery, resident events, and the app that ties it together. It’s not a pilot deck; it’s running.

685
Residences
27th Fl
Sky Deck studio
Weekly
Programming
Turnkey
Operated by Fyrefit

Residents get an experience. You get an operator.

What residents get

✓In-building classes — strength, cardio, yoga, recovery — on a weekly schedule
✓Wellness events and activations residents actually show up for
✓A resident app + Apple Wallet pass: schedule, check-in, rank, and rewards
✓Recovery: cold plunge, contrast, breathwork — an experience, not just a gym

What you run (nothing)

✓Fyrefit Method Certified instructors, scheduled and managed by us
✓The Building Portal: your live schedule, roster, and engagement reporting
✓QR attendance and per-building analytics — what's used, by whom, how often
✓One point of contact; one contract; no internal wellness hire

What it does for the asset

The value thesis — and the metrics Fyrefit reports on per building, so you can hold it to the numbers.

Retention & renewals

An amenity residents use weekly — not once — is a reason to renew. Fyrefit programming turns the amenity floor into a habit, and we report attendance and participation per building.

Differentiation & lease-up

“Private Fyrefit studio + recovery suite, on site” is a leasing line competitors can't match. It shows in tours and in listing differentiation.

Amenity ROI

Activate underused amenity square footage. Fyrefit brings the programming, staff, and operations that make the space earn its cost.

Turnkey & low-risk

You don't hire coaches, build schedules, or manage vendors. Fyrefit operates end to end — certified staff, scheduling, resident app, and reporting — under one contract.

From THEA to the portfolio

THEA is live. These Northland communities, across major markets, are the natural next builds for the same model.

Denver, CO

1600 Glenarm

Downtown high-rise

Orlando, FL

The Paramount on Lake Eola

Lakefront tower

Atlanta, GA

The Sutton

Perimeter luxury

Charlotte, NC

Inspire SouthPark

SouthPark luxury

Austin, TX

Northland at the Arboretum

Arboretum flagship

Charleston, SC

511 Meeting

Historic district luxury

THEA proved the model. The portfolio is the opportunity.